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Sharp to sell world's 1st 8K TV in China from Oct.

2017.09.04 | Osaka

Photo taken in Tokyo on Aug. 31, 2017, shows Sharp Corp.'s 70-inch liquid crystal display Aquos 8K, the world's first ultra high-definition TV. The electronics maker said it will begin selling the product in China from October and in Japan from December. (Kyodo)

TOKYO - Sharp Corp. will begin selling the world's first 8K ultra high-definition TV in China from October and in Japan from December, the electronics maker said Thursday.

 

The 70-inch liquid crystal display Aquos 8K is expected to carry a price tag of around 60,000 yuan in China and about 1 million yen in Japan, or both around $9,000 when converted.

 

It will be capable of displaying greater contrast between the dark and light parts of an image and producing more vibrant colors. It will also upscale 4K and full HD images to 8K quality, the company said.

 

Commercial broadcasting of 4K and 8K content is scheduled to begin December 2018 in Japan. Domestic demand for high-end TVs is expected to increase around that time in anticipation of the 2020 Tokyo Olympics.

 

In Japan, the product will require a separately sold receiver to watch 8K broadcasts.

 

A new technology that has yet to reach consumers, 8K TVs are capable of four times the resolution of 4K and 16 times that of full high-definition.

 

Sharp, which was acquired by Taiwan's Hon Hai Precision Industry Co. last year, sees 8K technology as central to its growth strategy. It already sells 85-inch and 70-inch 8K displays for business use and is targeting annual sales of 300 billion yen in 8K products by fiscal 2020.

 

==Kyodo

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