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Sushi chain to launch Instagenic sushi aimed at female customers

2017.11.02 | Osaka

Photo shows the "Takehime" sushi in bamboo-like containers that sushi chain operator Kura Corp. unveiled Nov. 1, 2017. The operator of revolving sushi-type service restaurants said it hopes the new type of sushi will catch on among women seeking Instagram photos.

OSAKA - Revolving sushi chain operator Kura Corp. unveiled a new menu Wednesday where sushi will be placed in a bamboo-like container, aiming to attract female Instagram users.

 

Conveyor-belt sushi chain Kurasushi will start selling the new menu dubbed "Takehime zushi," literally meaning bamboo princess sushi, from Friday, with one piece costing 108 yen.

 

Five types of sushi, including salmon caviar and tuna topping vinegar-flavored rice, will be available, arranged to look like the petals of a flower.

 

"At some point we want to spread it as a new type of sushi in restaurants abroad as well," said an official of the Osaka-based company.

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