Snoopy is a character adored all over the world by all generations - from children to adults. Snoopy Museum opened in Minami Machida Granbury Park on December 12th. The original museum in Roppongi was open for a limited time, and was closed in September 2018. After more than one year's wait, it reopened in Minami Machida. The new place is twice the size of the venue in Roppongi, in Minami Machida, a high-class district with broad view of the sky and beautiful green parks. Preview of the new venue released the overall view of the museum, a fun place where everyone can enjoy together.
As soon as you enter the museum, your eyes will stop on the workshop's room with glass walls. Because workshops were extremely popular in Roppongi too, now in Minami Machida, they will be held year-round in this exclusive event space. In December, character candle making workshop will be held, where you can decorate it with knitted toques or scarfs, and create your very own Snoopy outfit.
Moreover, there are plans for many other workshops related to Snoopy, such as making of tote bags, stuffed toys, and kneading for making sweets. Some of these workshops are already full, so guests who are interested in attending should check our official site regularly for updates.
The gallery which starts on the third floor shares the space with the Snoopy Terrace, which is cuteness you can't miss. Snoopy there is in his red hat, posing with family and friends on the walls, with a green floor that looks like a golf course, making vivid contrast of the colors.
As soon as you enter the gallery, you will see a pentagonal open theater. 2.5 min long animations are shown on the 4 screens by mapping projections. The audio effects will make guests feel like they are in the original "Peanuts" picture where they can actually play together with animation characters.
Next will be the gallery of Charles M. Schulz, Snoopy creator, and artist of "Peanuts" comics. They say that Mr. Schulz was working on comics while talking with his wife, Jean. From this episode, you can see that "Peanuts" was a series made very close to personal life of its creator, Mr. Schultz.
In the Peanuts and Gang gallery, characters from the classic episodes are introduced. The walls are decorated with red, blue, yellow, and black dots. "The design of the walls was inspired by the newspaper at the time the comics were publishing. There were some marking dots used in newspaper printing (small primary color dots in printed works for color presentation), some misprints (misprinting that happens in the printing process) allows you to see all the little nuances of comic making, said Daisuke Kusakari, creative director of the Snoopy Museum.
Paige Braddock, chief creative director of Charles Schulz Creative Associates in the United States, also acclaimed this graphic "It's a wonderful transfer of the Sunday comic series "Peanuts" from the past." In this space, by learning about story related episodes and trivia, and being immersed in the atmosphere at the time when Snoopy and friends were drawn, you'll be able to gain a deeper understanding of the characters.
The episodes introduced here are easy to read even for children, written in a size that can be seen even from a distance, and can also be enjoyed simply as a design without reading them too. The episodes you see here you will see again later on in another exhibition, so you will eventually be able to remember and link the episodes together. The goods displayed in the acrylic box are valuable vintage items borrowed from Japanese collectors. Surprised that such goods actually exist, I realized just how deeply rooted the Snoopy fans in Japan are.
When you go down to the second floor, you will be overwhelmed by the enormous Snoopy. This space, which is surrounded by big white walls, is the Snoopy room, where you can enjoy many sides of Snoopy. “I got to choose a Snoopy never seen before, make it bigger than any size ever seen before, and present it from an angle never seen before in this space.” says Kusakari. The Snoopy figures on display here are made so big they are close to reaching the 4-meter high ceiling. The lying Snoopy figure is more than 8 meters long and was taken from an episode published in the 1950s, where he fell asleep on Linus's blanket. If you go around to the other side of the figure, you can see just how wide the back is, too.
Whether it is skating around, surprising Lucy during Halloween, disguising as a teddy bear and brought to bed by Sally, or just standing there looking still half-asleep, the various Snoopy figures portrayed in the episodes became three-dimensional figures here, and became even more adorable and charming.
The museum has a special limited time exhibition and a permanent exhibition. The Special Exhibition “Beagle Scout is here!" Is composed of valuable original sketches borrowed from the Schulz Museum. The story of Snoopy playing with Woodstock in the field is a perfect fit for this museum, which is right next to a park suitable for picnics, which is also one of Schulz's wife - Jean's favorite episodes.
Snoopy, who tries to act like the captain of a team, and the Woodstock, with strong will and personality, bring about many fun episodes in their exchanges, which are irresistibly cute and likable to people around the world. The main exhibition will change once every six months, so don't miss this opportunity.
The Woodstock room, painted in the iconic color of the Woodstock, bright yellow, is an adorable space that playfully portrays the fluffy, soft texture of birds. Here you can relax and sit down on a soft cushion to watch animation, or read books related to "Peanuts" series.
The interior design and furnitures such as the walls and shelves are also very “Peanuts” style, and is one of the main features to pay attention to. After you stroll through the spacious exhibition venue from the 3rd floor, you may feel a little tired. This is the space for guests to take a short break and go through the books here or watch videos while thinking back to what was seen at the exhibition earlier, fully immersing in the world of "Peanuts".
It's also fun to see little attention to details in all different corners of the museum. There you may find tiny Snoopy drawing on the wall pointing out the way like a little tour guide, Snoopy on the stairs, chandelier where many Snoopy's gathered. This museum is filled with small yet exquisite, detailed ideas that bring about great joy to visitors.
The “Peanuts” comics are especially witty in the way the stories uses casual daily conversation to imply deeper moral philosophies in every episode using humorous delivery. The contents also reflect global issues and trend at the time, which often lead to interesting discoveries when read from a contemporary perspective. Also, the characters are simple yet sophisticated in the outlines and colors used. Not only is each individual character complete and well defined, but they are also adorable in every way. The Snoopy Museum, enjoyed by both adults and children, will create unforgettable memories for children and allow for new discoveries for adults. I hope you will come and join in in this fun and meaningful world, where all may rediscover joy.